Sahaja Samrudha Organic Producer Company Ltd (SSOPCL) marketing under the brand name “Sahaja Organics” was formed in 2010. The unique concept is wholly owned by organic producers, who are necessarily primary producers committed to protecting the environment and providing diverse and wholesome food. With the object of making a mark in the urban market and building its brand, the Producer Company has developed a connectivity network of consumers and producers for procurement and supply. Owing to the same the Company has already rooted itself as the largest wholesaler of organic produce across Karnataka. The Producer Company was incorporated with 10 farmers as its founder members, who have constantly dedicated in promoting organic produce for rural farmers in urban areas.